From Heartache to “Lover Girl”: Laufey Steps Into a New Era
Written by Lisa Yang | August 5, 2025
On July 29th, Laufey released a video for her single “Lover Girl.” The song is Track 2 on her upcoming album A Matter of Time, which will be released on August 22nd. The track is a fun bossa nova callback to her previous songs like, “Falling Behind” and “From The Start.” It shows a progression in her personal life— as if she was falling behind in love in her debut album, and liked someone who did not reciprocate her feelings from the start in her sophomore album.
In this new album, Laufey seems to have finally gained the romantic experience she had previously longed for, as she unexpectedly becomes a lover girl. This seems to confirm her relationship with Geffen and Interscope Senior Vice President, Charlie Christie, whom she had posted about on social media.
The music video was directed by Laufey’s twin sister, Junia Lin. The film was seemingly shot on a 35mm camera, maintaining a stylistic 4:3 aspect ratio. The color and framing harken back to old-timey movies, evoking a sense of nostalgia. Junia, as creative director, uses expressive camera techniques such as the vertigo effect (referenced in the lyrics as skyscrapers cause vertigo) and a quick-cut intro.
Set in Tokyo, Japan, Laufey sings about the countdown that begins there. The music video is cheeky and fun, with many of the lyrics visually depicted on screen, matching the light and jazzy feel of the song. Her outfit is reminiscent of 1960s old Hollywood fashion—a collared A-line dress paired with black lace gloves. Laufey dances choreography by Molly Long at the end of the video and lightly boogies throughout most of it.
“Lover Girl,” with music by Laufey and a video by Junia, excites fans for the release of her upcoming album. As a musical callback to her previous work, Laufey shows off her ability to craft a wide range of songs and genres while staying true to her sound. “Lover Girl” stands out among the other singles released from A Matter of Time; it is by far the jazziest in contrast to the more traditional pop tones of “Tough Luck” and “Silver Lining.”
